Organization of a Series of Fashion Events
Client: Jimmy Choo
Format: Series of 3 Events
Agency: AllYouNeed for Digital Marketing
Location: Dubai
Date: February – May 2025
Project Objective
Support the launch of the limited Ramadan Collection 2025 by Jimmy Choo, as well as the presentation of the Summer Collection, strengthen the brand’s presence among key target audiences, and create sustainable media resonance through a series of image-driven fashion events.
Concept
The AllYouNeed for Digital Marketing team executed a series of three events, each tailored to its audience and format:
– Two events with stylists — presentation of the Ramadan Collection 2025 through fashion styling, ready-made looks, and personal recommendations
– One separate event in May with an Arab designer — a private presentation of the Summer Collection Jimmy Choo with invited Arab VIP guests and representatives of the local fashion community
This format allowed coverage of both international and Middle Eastern audiences while preserving the brand’s DNA and respecting the cultural context of the region.
Execution
During the series of events held from February to May, fashion events were organized to showcase the brand’s key collections and create a cohesive visual and image experience for guests.
Guests were introduced to the limited lines of Jimmy Choo shoes and bags, reflecting:
– luxury and sophistication of the brand
– harmonious combination of cultural codes and modern aesthetics
– current fashion trends in the Middle East
Designers of abayas and clothing were also involved, contributing to the creation of visually complete and elegant looks.
Agency Role
AllYouNeed for Digital Marketing provided:
– development of the concept and strategy for the series of events
– coordination of stylists and designers
– full event organization
– VIP guest management
– visual and media support
Results
– successful implementation of the series of events February – May 2025
– high interest from fashion and VIP audiences
– strengthened regional brand positioning
– image enhancement for the launch of Ramadan Collection 2025 and Summer Collection Jimmy Choo
