CASE STUDY: PR Campaign for Polyclinic.ae in the UAE
Client:
Polyclinic.ae is a large multidisciplinary medical clinic in the United Arab Emirates, serving both residents and visitors, with a strong focus on the Russian-speaking community.
Project Objectives:
• Increase brand awareness among Russian-speaking audiences in the UAE
• Build trust and credibility
• Ensure consistent brand presence
• Attract new patients
PR Campaign Overview:
Digital & Community PR:
Monthly publications in Russian-speaking communities, Dubai WhatsApp groups, Telegram channels and chats.
Influence Marketing:
Collaboration with Russian-speaking bloggers in the UAE, including reviews and clinic recommendations.
B2B Collaborations:
Partnerships with Russian-speaking businesses and services, joint PR initiatives.
Event Marketing:
Organization of events with clubs and communities in Dubai focused on Russian-speaking audiences.
Corporate Activities:
Health Days organized in large Russian-speaking companies.
Social Media:
Announcements and promotions on Facebook and Instagram.
Results:
Increased brand awareness, trust, and patient inquiries, as well as a strong and consistent brand image within the Russian-speaking community in the UAE.
